With the City of Anaheim and the West Anaheim community, PlaceWorks led a focused, comprehensive effort to guide future development along a 1.5-mile stretch of Beach Boulevard between the cities of Buena Park and Stanton. Designated by SCAG as a “high quality transit corridor,” Beach Boulevard still functions primarily for motor vehicles. Nonmotorized modes of transportation, such as walking and biking, are not well integrated along the street.

The plan set out to create a new regulatory environment, land use plan, development incentives, and streetscape enhancements to improve conditions along the corridor and attract economic investment to the area. The planning process included the community at every stage. The plan’s vision and guiding principles were created with the community and reflect the themes that emerged throughout the process.

Public involvement included the formation of a community advisory committee; a series of pop-up workshops, including workshops at three local high schools; stakeholder interviews; and a developer roundtable. An online component included a dedicated project web page and web-based survey.