Sunnyvale Electoral System Public Engagement

When the City of Sunnyvale changed to a district-based electoral system for its city council, PlaceWorks was hired to help lead a robust outreach program to educate residents and get feedback on proposed district boundaries. As part of this effort, PlaceWorks created and implemented a process that included a project website, open houses, workshops, pop-up events, an online survey, and web-based mapping exercises. Outreach materials included print advertising, fliers, posters, articles, social media posts, and short informational videos. All materials were prepared in English, Spanish, Chinese, and Hindi, and meetings were held where residents already gather, such as the Hindu Temple and Spanish-language Mass at the Catholic church. PlaceWorks collected demographic data, voluntarily provided by participants, which corroborated the strategy’s effectiveness at reaching a representative cross-section of the community.