Long Beach Boulevard / Midtown Specific Plan

The City of Long Beach selected a team including PlaceWorks to revisit a planned development district and create a new specific plan to stimulate private and public improvements in an era without redevelopment powers. The specific plan establishes an equitable balance between mobility modes (car, bus, bike, and pedestrian) and uses a hybrid form-based zoning approach, incentive programs, park-once-and-walk strategies, and urban/streetscape design. Because the community needed to see immediate solutions and changes, our team identified six areas and implementation projects to act as catalysts for revitalization and investment through incremental development.